About two months ago now, I attended the second and third rounds of the NCAA tournament in Buffalo, New York with my dad and as we watched UConn play St. Joe’s we chatted about college basketball. A hot topic at the time was the then recent firing of Boston College head coach Steve Donahue. One of the criticisms of Donahue, other than his 54-76 record over four years, was his inability to “win his state.” In other words, he wasn’t getting Massachusetts’s prospects to stay in Massachusetts and attend BC. Similarly, UMass Amherst has had trouble landing Massachusetts prospects.
In the past four years Massachusetts has seen players a fair amount of big name players go all across the country to play Division 1 basketball, players such as; Noah Vonleh, Wayne Seldon, Georges Niang, Shabazz Napier, just to name a few. As a current student and an alum of UMass, both of us believe that, as the flagship school of Massachusetts, UMass should be able to get D1 prospects from Massachusetts to “stay home” and attend UMass.
“It’s been our goal, it just hasn’t happened,” said UMass assistant coach Adam Ginsburg, about getting Massachusetts players to come to UMass. “Fortunately we’ve been able to get kids from all over that have been able to be successful here.”
Coincidently, my dad and I were watching Shabazz Napier, a guard from Roxbury, Massachusetts, who eventually led his Huskies to an NCAA championship. St. Joseph’s led for about three quarters of the game and the last nine or so minutes of the game were back and forth before heading into overtime. During the overtime, Napier scored nine of his 24 and looked dominant as he and the Huskies closed out the game. On the cab ride back to our hotel my dad and I talked about how nice it would have been if a school in Massachusetts such as BC or UMass Amherst had gotten Napier to come to their school. So when I got back to school I set out to find out why UMass hasn’t gotten and of the D1 talent that has come out of Massachusetts in the past few years.
When I began working on this project I had my own answers to the question, why hasn’t UMass retained any players from Massachusetts, the first being; “UMass isn’t even going after these players at all, because they don’t think they can compete with more nationally recognized schools when it comes to recruiting.” When I went on ESPN’s RecruitingNation, my theory was supported. I looked at past players such as Vonleh, Niang, Connaughton, Napier, etc. and saw that UMass wasn’t among that players interests or they were but it showed no offer from UMass. I ran with it.
I made a list of players to try to interview and started contacting people. I originally thought I’d be able to talk to Pat Connaughton and Evan Smotrycz however both were too busy, leaving me with no connections to the other big name players such as Vonleh and Napier
I continued down my list and got in contact with Ryan Canty, a center from Danvers, Massachusetts who is currently playing for Fordham. Canty was able to connect me with Jared and Jake Fay, brothers from Lynn, Massachusetts who also play for Fordham. Fordham, like UMass plays in the Atlantic 10 conference, and over the years, UMass has typically been better than Fordham so it seemed weird that these three players would leave the state to play for Fordham when they could stay in Mass. and play in the same conference.
First I interviewed Canty who told me he had two unofficial visits to UMass with his AAU team and “It was number one on my list at one point.” UMass showed interest in Canty, they attended all of his games and called himself and his coaches all the time. I asked him whether head coach Derek Kellogg recruited him or if it was an assistant to which he answered, “(Adam) Ginsburg, an assistant coach.” Then I came up with my second answer to the question, why hasn’t UMass retained any players from Massachusetts? “Derek Kellogg isn’t doing enough hands-on work to recruit these players,” is what I immediately thought when Canty told me he was recruited by Ginsburg and not Kellogg. So I asked Canty if it would have made a difference if Kellogg had recruited him himself, “Honestly, not really,” he said. “Most times Kellogg was at my games so even though Ginsburg was in contact with me I saw him as the messenger.” However, even with this answer, I still had my suspicions.
Ultimately, Canty cited two reasons for choosing Fordham over UMass, the first being that his parents had sold him on the idea that basketball would end one day and therefore “Education was a huge seller rather than the success of the basketball program.” In his mind, Fordham was one of the best schools academically that was recruiting him. His second reason for choosing Fordham he admitted was that he took too long with his decision and UMass used the scholarship to get another center instead.
Similarly, Ginsburg recruited Jake Fay, but Fay also stated that Kellogg did a lot of the recruiting as well. Fay was offered a scholarship form UMass during his freshman year of high school, but committed to Fordham a few months later. Fay, like Canty, said that the deciding factor when he chose Fordham over UMass other than it being a better fit for him was the fact that his parents were impressed with Fordham’s academics.
On the other hand, Jake’s brother Jared wasn’t offered a scholarship from UMass but they did show interest in him. According to Jared, UMass’ interest in him faded but he said, “It would have been nice playing basketball in state.” He believed UMass had found somebody at his position and that’s why their interest faded.
After talking to the three players from Fordham, I came to the conclusion that mid-level prospects weren’t coming to UMass for two reasons. The first reason I saw was that mid-level prospects knew basketball would probably end for them eventually and valued the education they would receive wherever they went rather than the success of the team they would play for. The other reason was UMass was looking elsewhere for prospects as well as in Massachusetts, and they would sign whoever would commit first. Now I had an idea of a mid-level prospects mindset, but I didn’t know whether UMass was going after top-level recruits and if they were, why didn’t the recruits want to come here?
The only way to find out without talking to the prospects themselves was to talk to somebody familiar with the UMass’ recruiting process. I tried for weeks to get an interview with Derek Kellogg, and when I failed I thought all hope was lost. Then I remembered Adam Ginsburg, the man who was so heavily involved in recruiting Ryan Canty and Jake Fay.
I spoke to Ginsburg over the phone and got an insiders look at recruiting, it’s challenges, and he was able to disprove the answers I came up with about why UMass doesn’t have any players from Massachusetts.
“Anything with recruiting is a relationship driven business,” Ginsburg said. “You try to cultivate past relationships and foster those to try to put yourselves in a position where you can have a bigger pool of people that want to try to help you.”
When you are recruiting a player, you have to develop relationships not only with the player, but with that player’s family and coaches as well because those are the people that will help the prospect decide where he wants to take his talents. This partially explains why UMass has gotten so many players from the south due to Kellogg’s ties to Memphis.
With my suspicions about Kellogg not doing enough during the recruitment process, I had to ask about the breakdown of work during recruitment. According to Ginsburg, there are four coaches, Kellogg and three assistants and all 4 have the ability to evaluate prospects and develop relationships. Who does what varies from case to case. Sometimes Kellogg finds a prospect and will assign an assistant to do the more mundane tasks that recruitment requires but Kellogg himself will still be very hands-on. Other times an assistant will find a prospect and have Kellogg look at him. After learning this, it was clear that Kellogg is doing his part, however I still had no evidence that UMass was going after the top prospects from Massachusetts. Then Ginsburg began telling me stories of when Vonleh, Niang, and Napier came to campus.
Vonleh had been to campus and was even offered a scholarship by UMass, but the Minutemen hadn’t been to the tournament since 1998. This made it hard for the coaching staff at UMass to persuade Vonleh to choose UMass over schools such as Syracuse, UConn, Kansas, Ohio State, or Indiana where he is currently playing.
While describing the challenges of recruiting Ginsburg used Napier and Niang as examples of players he says “We really liked early but didn’t go after them hard enough early.” Ginsburg continued, “Then we started to go after them really hard and a month or two later people that had more success on a national level showed them the same level of interest.”
“We had (him) up here on campus, he came to a game, he loved it,” Ginsburg said about Niang. “Georges was a kid who wanted to go to the highest level he could possibly go.”
Ginsburg described Niang as under recruited and he said that they tried to get him to commit early before other schools came into the conversation. The season prior to them recruiting Niang, the team had a so-so year and Ginsburg speculated that the prospects were thinking, “I really like you guys, but I don’t know if you’re winning enough.” If they had wanted to get Niang, they would have had to start going after him a year earlier. The problem with going after a prospect early is that these kids typically start getting recruited as sophomores in high school.
“It’s also really hard to tell a kid his sophomore year, “You’re good enough, I want you,” because that’s how you make mistakes,” Ginsburg said. “It’s a big challenge.”
If you recruit a player and get them to commit early, there’s always the chance that the player will be a bust. If you recruit the player as a sophomore and they don’t commit early, they could show interest and string you along for a year or so before signing with another school. If this happens, you may miss out on other players.
“Obviously we’d love to get the best players from the state of Massachusetts but if they’re not interested, we need to go find kids from elsewhere who fit our profile,” Ginsburg said.
After speaking to Ginsburg, I know that UMass goes after the top Massachusetts recruits and I know that Kellogg is doing his part during the recruiting process. So then why aren’t Massachusetts’s players going to UMass, and ultimately, is it really even a problem?
The first two reasons why some Massachusetts players don’t come to UMass were answered when Ginsburg told me about the recruitment of Vonleh, Napier, and Niang. Reason number one is that UMass didn’t go after prospects hard enough early enough, because they were fearful of making a mistake or missing out on another player. The second reason is that when UMass went to recruit many of the players from Massachusetts that I mentioned, they were coming off subpar years and hadn’t been to the NCAA tournament since 1998. As if that wasn’t enough, they are usually competing for recruits with nationally recognized schools that have histories of winning and going to the NCAA tournament.
The third reason I found is a website that Ginsburg directed me to called the New England Recruiting Report. This site is owned and operated by Adam Finkelstein and it looks at all the top players in New England. Finkelstein is also a writer for ESPN and covers college basketball recruiting. This means that any player from New England that maybe wouldn’t have received national recognition is now most likely going to receive national recognition.
“History repeats itself,” Ginsburg said. He was referring to the fact that basketball players from Massachusetts have a history of leaving the state to play basketball. This is reason number four. Ginsburg explained his belief that kids from eastern Massachusetts have a perception that UMass is completely different from where they are from. “It’s a long ride (for them), it’s in the country, it’s a totally different atmosphere than the eastern part of the state,” he said. Players see kids before them leave the state and go to schools all over the country and they want to do the same. But that doesn’t mean UMass won’t continue to try to persuade Massachusetts talent to come to UMass.
“We’ll continue to recruit the area, get kids on campus and see what happens, but not feel like we have to get the state of Massachusetts, because that’s not what works at UMass, that’s not what’s historically worked at UMass,” Ginsburg said.
Finally, does it even really matter if Massachusetts’s players come to UMass? Although Ginsburg recognizes the importance of “winning your state,” he would probably say no, it doesn’t really matter. He did not say this to me, however he did emphasize during the interview that you can’t argue with results. Over six years, Kellogg and his staff have a record of 109-86, which gives them a winning percentage of .559. UMass has showed improvement over the past three years winning more than 20 games in each season. This past season the Minutemen made the NCAA tournament as a #6 seed for the first time since 1998.
During the past three years, UMass has proven that they are a stable team, while only having one player from Massachusetts on the roster throughout that span. That player was Andrew McCarthy, a center from Scituate, Mass. who walked on to the team and played sparingly during the 2011 season. When I began this project, I was under the impression that UMass was to blame for not “winning their state.” Now I’m not so sure that it is their fault and similarly, I’m not so sure that “winning your state” is as big of a deal as it’s chalked up to b
I’ve come to realize that it’s hard for a school to recruit prospects in Division 1 basketball when they aren’t a nationally recognized school. Prior to this year, UMass had two solid seasons, but a school isn’t truly recognized by recruits on a national level until they’ve made the tournament which UMass did this year. Will this be enough for UMass to start getting top prospects? Probably not, but it’s a start. Over the past three seasons, UMass has been climbing back to the level of prominence it once had when Marcus Camby roamed the paint.
This year, the Minutemen returned to that level of prominence by making the tournament after winning some nationally televised games against tough non-conference opponents. They also earned recognition on a national level through the play of two seniors on the team. Raphiael Putney appeared on Sports Center’s “Top 10” numerous times this year while Chaz Williams ranked third in the nation with seven assists per game. Williams was also recognized on ESPN numerous times throughout the year as a player to watch for. The Minutemen even made headlines after the season when Derrick Gordon came out and was recognized as the first active, gay D1 athlete.
Since recruiting of top prospects starts so early, UMass may still not have a shot at them for another year or so, and that really depends on their continued success. Another 20 plus win season could solidify their return to prominence, but another so-so season could also send them straight back into obscurity. However with Coach Kellogg at UMass through the 2016 season and nine players returning from last years team, the Minutemen seem poised for another successful season, a season that they hope will keep them on the map and make players instate and elsewhere, want to go play for UMass.